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Lo Que NO debes hacer en Twitter

March 12, 2009 30 comments

[ Te invito a comentar en mi nuevo y mejorado blog http://caromillan.comAVISO: muchas personas han tomado bien estos consejos, otras los han malinterpretado. Para que quede claro, este post es para los que quieren utilizar Twitter como herramienta de MARKETING, no significa que todos deban seguir estos consejos, o que deban tomar 100% en serio lo que digo en este post. Es para aquellas personas que buscan promocionar sus empresas, sus blogs, etc. Personas que buscan POSICIONAMIENTO. Eso es todo… gracias 😉 ]

Muchos de ustedes ya deben estar familiarizados con el concepto de micro-blogging de Twitter, el sitio que está revolucionando el social media por estos días.

Para muchas personas, Twitter es solamente una distracción. Para otras, un arma de comunicación masiva. Especialmente para empresas y empresarios, Twitter se ha convertido en un canal de publicidad más en su Marketing Mix. Si estás considerando utilizar Twitter con estos fines, entonces pon atención.

Parte de estos errores los he recopilado por mi propia experiencia en Twitter, así como leyendo algunas fuentes online.

Error n̼mero uno РUtilizar Twitter como chat.

Si hay algo que discusta a los Twiterianos es el spam. Ten una conversación de más de tres @ replies con la misma persona y te aseguro que pierdes uno o dos seguidores. Está bien saludar a tus amigos, recomendarles algo, felicitarlos por algo que han posteado, etc. Pero tener una conversación demasiado larga y sin mucho interés para otros te hará perder seguidores. Si quieres utilizar Twitter para tu Marketing Viral, o para expandir tus contactos, entonces no los espantes. Recuerda que tus mensajes pueden estar siendo vistos no sólo por tus seguidores, sino por millones de otras personas.

Error n̼mero dos Рno tener un avatar

Es imprescindible que apenas abras tu cuenta en Twitter, pongas una foto tuya o de tu empresa, o de lo que quieras mostrar. No tener una foto hace que te pierdas en el montón en lugar de sobresalir y diferenciarte del resto.

Error n̼mero tres Рelegir un nombre de usuario demasiado complicado

Si bien es cierto que la originalidad y diferenciación son importantes, trata de no irte a los extremos. Elige un nombre de usuario original y que te caracterice, sin que sea demasiado extenso, o con demasiadas mezclas entre letras y números. Intenta que el usuario se asemeje a ti, o al objetivo que deseas darle a tu usuario en Twitter.

Error n̼mero cuatro Рpostear demasiadas actualizaciones sobre ti mismo

Si bien la pregunta en Twitter es “qué estás haciendo?” en ocasiones hay personas que van a extremos, llenando su página de Twitter de actualizaciones que no tienen ninguna relevancia. Piensa en resaltar algo que haces y que pueda interesar a tu audiencia objetiva. Por ejemplo, si eres escritor, entonces será interesante saber qué estás escribiendo, o en qué estás trabajando. Si eres un Networker, será interesante que compartas información sobre tus planes de acción, las herramientas que utilizas para Marketing, etc. Me he encontrado con personas cuyas actualizaciones son “estoy en la oficina” “estoy en casa” “estoy hablando por teléfono” “estoy viendo televisión”, etc. Ahora, imagina poder utilizar estas mismas actualizaciones, pero de manera interesante. Por ejemplo:

“estoy en la oficina armando un plan de Marketing excelente para mi nuevo producto” – “que producto?”

“estoy hablando por teléfono con @xxyy sobre xxyyxx”

“estoy viendo X programa en televisión sobre X tema”

Si eres un poco más específico (no demasiado, recuerda que sólo tienes 140 caracteres) podrás llamar la atención de otros e interactuar más.

Error n̼mero cinco Рutilizar Twitter para vender tus productos

Este es un error muy grave. Convertir cada una de tus actualizaciones en un intento de vender cosas. Recuerda que el Social Media es sobre establecer relaciones con las personas, conocerlos, ganar su confianza y amistad. Y luego, tal vez, convertir esta amistad en una relación de negocios. Imagina que llegas a una fiesta en casa de un amigo, están todos pasándolo bien, y de pronto tú sacas un maletín y empiezas a vender cosas a tus amigos. A quién recordarán al día siguiente como al idiota de la fiesta? No cometas este error en Twitter ni en otros sitios tampoco! Establece relaciones primero, demuestra interés, agrega valor, ayuda y orienta a los demás, gánate su confianza. Luego,  ellos solos te preguntarán a qué te dedicas 😉

Error n̼mero s̩is Рquejarte demasiado

Cual es el problema con las quejas? Piensa nuevamente en el esquema de la fiesta. Están todos de buen humor  divirtiéndose. Pero una persona viene e interrupme otras conversaciones para quejarse. Qué ocurre? las personas se alejan y buscan a otra persona más entretenida. En social media ocurre lo mismo. Sé optimista, alegre, pero por sobre todo Se Tú Mismo. No tengas miedo de lo que otros piensen de ti, de hecho crear algo de controversia también es bueno. Expresa tus opiniones, se directo y honesto. Y si un día te sientes triste anda y compártelo, pero no en forma de queja, si no en forma de pedir ayuda. La gente se acercará a ti y ofrecerá ayuda. Así crearás lazos. De esta misma manera debes actuar tú cuando otros necesiten ayuda. Por ejemplo, alguien pregunta “como puedo crear mi propio sitio web?” anda y búscalo en google, o si ya sabes la respuesta, respóndeles! Ganarás amigos y seguidores de esta manera ;).

Error número Siete – no tener una biografía (thnx to @huasonic)

Apenas abras tu cuenta en twitter, asegúrate de escribir una breve reseña sobre ti mismo. Procura que dicha reseña se asemeje a la imagen que quieres proyectar en Twitter. Si vas a utilizarlo para personal branding y Marketing, asegurate que en tu bio diga que te dedicas a ello. Si quieres Twitter para ofrecer consultoría, entonces di que eres consultor en ya sea Marketing, Recursos Humanos, Inversiones, Finanzas, etc, dependiendo de lo que quieras. De esta manera, la gente tendrá una idea sobre qué esperar de tus twits o actualizaciones y te seguirán (o no).

Error número Ocho – seguir a un montón de gente aleatoriamente

Muchas personas entran a Twitter sin saber mucho. Creen que si siguen un montón de gente al azar obtendrán más seguidores y más popularidad. Pero no es así como funciona. En Twitter, la reputación es muy importante. Debes intentar ganarte a tus seguidores. De todas maneras te encontrarás con mucha gente que te sigue al azar. No te sientas obligado a seguirlos de vuelta si no tienes interés. Lee la bio y luego decide. Es probable que muchos te sigan porque creen que los seguirás de vuelta y así aumentarán su base de seguidores. Pero como lo decía, no es así como funciona. Agrega valor a los demás y gánate a tus seguidores.

 

 twitter-no-chat

Bueno, espero que estos tips les hayan servido! Mi próximo update contendrá más tips! 😉

Carolina

carolina@caromillan.com

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Interview tips… for the interviewed (part 1)

February 19, 2009 Leave a comment

Hello everyone. Thanks again for stopping by.

Today I have some more tips for you, this time they are Interview Tips. I have gathered some that I found online, as well as by personal experience in the Recruitment area. On part 2 I’m going to hsare tips for the interviewers, for all of your Recruiters out there!

So, let’s start with tips for candidates, for you who are preparing for one. You applied to a job, or someone in the Network Marketing industry is looking into adding you to their success team. You’re getting ready to go to your first interview. You’re nervous. You want to cause a good impression! You want to show them that you can be an asset to their company or team and that they should pick you over anyone else.

How do you go about doing that? The first step was selling yourself and your capabilities through your CV (you can read my tips on how to build a strong CV here ). They contacted you, so they expect you to live up to their expectations.

Two relatively superficial tips:
– Dress nicely: don’t show up with jeans and sneakers. Always wear a tie and a suit if you’re a guy. For girls, the possibilities are endless, however, don’t wear a gown, or a night dress. Wear whatever makes you comfortable, as long as you look formal. Guys: shave, unless you already have an established beard.

– Arrive on time: this says a lot about yourself and the first impression will not be good if you arrive late. If you see yourself stuck in traffic, then please call and let the interviewer know that you will arrive late. What I recommend is foreseeing things such as traffic jams and leave your home earlier. It’s better to arrive earlier than later, that’s a fact! Being late shows disrespect and lack of commitment. You don’t want to give this impression on your first interview.

Now, getting into the good stuff…

How to Answer interview questions (a few bits taken from Times Online)

1. Tell me about yourself:
This is your big chance to sell yourself, so go for it. “Outline the skills and personal qualities that are relevant to the job. The interviewer wants to know how you are going to behave in the role, so draw on real-life ancedotes to illustrate the points you make” says Lynn Williams, author of The Ultimate Interview Book.

2. Why do you want the job?

This question is very basic and the answer, although simple can determine the direction the interview is going to take. As a recruiter, I want to know what motivated the person to apply to this job. If they are currently working at another company, why are they considering this shift? What are they not getting at their current job that they think they can get here? This also helps set the right expectations about the role within the team and the Company. I’m also interested in knowing whether the person has done any research about the Company. If not… well, you know they’re there just cause they need a job.

3. What drives you to achieve your objectives?

An interviewer is looking to fulfil certain competencies, in this case motivation and commitment. “You might say ‘I like doing a job well and perform best when stretched’,” says Tim Forster, the head of UK experienced recruitment at PricewaterhouseCoopers.

4. Tell me about a problem you have solved:

A recruiter wants to know how capable you are in the Problem Solving field. Problems are not strange to any job or company. You will always have to face them. As a recruiter I will expect a convincing and good example of how the person used their skills and knowledge to reach a solution.

5. What are your weaknesses?


This is a question I don’t ask very often, because I know it’s a difficult one. People are good at defining and admiting what their strengths are, but not always their weaknesses. Of course, you will be afraid to admit that you are weak in certain aspects, as they might be key to the position. But saying you’re good at everything would be a lame response. Think about areas where you think you need training and development, and how perhaps this position you’re applying to can help you improve.

6. Why have you taken the career path that you have?


This question aims at discovering the drivers and goals the person has. Be consice and clear about your career goals, as well as your personal goals in life. Define the paths you have taken so far to get to where you are, and the paths you have yet to take to get where you’re going. How can this job/company help you take another step closer?

 

7. Where do you see yourself in 5 years?

“We are looking for an ambition that hangs together, is realistic and coherent,” Alberg says. So, it is OK to say you want to have the interviewer’s job if that is a realistic aim.

 

 

Here are questions we expect you to ask us:

What is the next stage in the process and will I receive feedback on this interview?
What are my promotion prospects?
Will I be given a mentor to oversee my development?
How is my career path determined?
Why should I join your organisation over another?
How do you measure success?
What have previous people who have held this role gone on to do?
What will be the main challenges I will face in the first six months?

And here are a couple of articles that will help you prepare yourself better:

Ten tough questions and Ten great answers

How to give job-winning answers to interview questions

Twenty-five most difficult questions

 

Stay tuned for Part 2 !

 

cheers,

Carolina

 

 

Tips to build a good CV

January 12, 2009 1 comment

Hello bloggers and readers,

Today I received a huge amount of applications to our Company. When you have to look at so many CVs a day, you can’t help but think “Jesus, who taught this person how to write up a CV? This is terrible!” or “Wow this person seems amazing for the opening we have”.  So, I decided to write an entry focusing on some tips for you to improve your CV and get more interest and more calls when applying to a job.

 

Tip number 1 – Less is More

No, I’m not talking about make up. When people add information about their academic background to their CV, many of them commit the following mistake: they include every useless seminar they have attended, where they did their Kindergarten, and even where they were taken for day care . Well ladies and gentlemen, this is completely Irrelevant! When speaking about your Academic Background, provide only the information that will be useful for a job. How do you know what’s useful? When looking at your CV, people will not care about your kindergarten, or about a seminar about wine catering that has nothing to do with your career. Several companies will not even care about your High School years. What matters the most here is your professional degree, what your thesis was about if it applies, and any seminar that added value to you as a professional, and anything that sets you apart from the crowd.

This tip also applies to your Work Experience. Here’s a big mistake that I’ve seen on several CVs. People just add everything and anything they have ever done, from handing flyers or promotional material on the streets, to selling cosmetics,  to wrapping up Christmas presents for a department store, to holding a managerial position. Well, let me tell you something. Think about the type of job you are applying to. If you are looking for a serious job, then dismiss the experience you have in babysitting kindergarteners. It will not give a good impression. If you are applying to a summer job where you have to promote a product or hand flyers on the streets or near beaches, then add your previous experience in this field. You may have years of experience in babysitting and sales, but if you’re applying to a company that has no interest in this experience, it’s better that you remove it. It’s very likely that the HR executive in charge of recruitment will overlook your relevant experience if it gets lost within the irrelevant one.

Tip number 2 – Highlight your skills

During my experience in recruitment, I have also noticed how some people never put any special highlight on their skills. What do I mean by this? People limit their information to adding their work experience and their academic background. You should always focus on any particular skills you have that make you good at what you do, be it leadership skills, programming skills, people management skills or language skills. Perhaps you studied art, but you are really good at using financial software, and not just photoshop. Now, don’t take this tip to extremes. If you’re an Engineer, then the fact that you can use MSN Messenger well is irrelevant. Think about your previous experience and what you did best at. Perhaps you were really good and handling pressure and respecting deadlines. Maybe you had good communication skills and always managed to convey the information to your clients and supervisor. Or perhaps you were really good at problem solving and trouble shooting. There is always something to highlight that can interest an employer. Again, don’t go to extremes and highlight things that make you a better professional and a better person.

Tip number 3 – Sell Yourself

This tip has proven to bring great results. People will reconsider your CV even if it has been rejected on a first round. How do you sell yourself? One very effective way is by adding a cover letter. A cover letter should include the following themes:

  • Provide brief professional information . This includes your profession, your postgraduate degrees, and a brief on your previous work experience. Don’t go deep into detail here, as that should be covered in your CV.
  • Explain why you are applying to this position and why at this company. It’s important to modify your cover letter depending on the job/company you are applying to. Having a standard cover letter that you can modify would be the best option. Show the recruiter that you have done some research on their Company by explaining what motivated you to apply there.
  • Highlight previous achievements. Again, you shouldn’t go deep into detail here, leave that for your CV, but be sure to highlight your greatest achievements at other organisations with relevant characteristics.
  • Tell them how you’d add value to their organisation. Provided you have done research on the Company, be sure to show them how You could be an asset to them. You can back this up with your previous experience, achievements or your background. Be sure to elaborate on what motivated you the most to apply, mentioning personal and professional reasons.
  • Finish the letter with a strong argument as to why they should pick you. Maybe you have previous experience in the field; maybe you have the qualifications they require, or perhaps you are a loyal and perseverant leader. Show them that they will not find the qualities you possess in every applicant. Show them why they should call you up for an interview, even if you don’t end up getting the job.

Cover letters are important, but try to keep them short and interesting. One page is more than enough. If it’s too long and complicated, the recruiter will skip through it and might miss out on important details about you. So be sure to catch their attention from the start.

Tip number 4 – Contact information and References

Believe it or not, I have received CV’s from people who fail to provide a phone number and an e-mail address. Always put this information on the first page, either on the header or on the first paragraph. A phone number and a valid e-mail address is crucial if you wish to be contacted, as smoke signals aren’t very popular these days.

Professional references are always welcome. It’s not necessary that you provide a huge list of contact details for people you’ve been involved with professionally in the past, but two or three names and e-mails would suffice. You can also finish your e-mail with “References upon request”, and always have your list of verified references handy. Don’t include friends and family, as their opinion on you will be biased. If you don’t have previous work experience, then you can always provide information about your teachers and tutors at University. They will be able to highligh your skills and your performance while you were a student. This can help you in your initial quest.

Tip number 5 – Don’t add a photo

Although it has been prohibited in some countries to add or request a photo on a resume, some people still include them voluntarily. Unfortunately, and to their dismay, a photo can ruin a good CV. I have seen CVs with the most awful photos, and as they say “an image is worth a thousand words”. If you appear half naked or drinking at a party on this photo, it doesn’t matter how good the CV is if you are causing the wrong impression. I have received CVs where girls put full body pictures, as if they were posing for a magazine or something. Some people add angry photos that look as if they had just come out of jail. Now, I always try to ignore any prejudice when looking through a CV, but you might not be as lucky with other people. Don’t add a photo unless it’s a very professional one. You should ideally be dressed up, and the photo should be taken at a studio. Don’t smile too much, but don’t look angry either. Look professional without missing the You aspect. Again, it’s better not to add a photo at all, but if you feel the need, be careful.

Tip number 6 – Don’t add salary expectations.

This is also a very important aspect that you cannot miss. Adding salary expectations, especially when they are high, can mislead the reader. You have to be open to negotiate and always focus on your career growth more than the money you expect to make. Usually when I get a CV with high salary expectations I don’t contact the person, unless they are applying to a role where the salary requested is within the range. Be realistic and don’t overrate yourself. However, low salary expectations can also be misleading. If I receive a CV from a good professional who expects a very poor salary, it makes me think that they don’t value their own work. This is why my best advice is not to include them in your CV at all. They will be discussed in due time during the interviews. Don’t risk not being contacted because of this detail.

 

Well my friends, this are the first tips I’m giving you. I hope you can use them wisely, and be sure to comment after reading! Stay tuned for more on my next entry. I will also include a few interview tips.

Thanks for reading.

Carolina

Twitter… a few Tips on it.

December 28, 2008 1 comment

Hi all,

I hope you’ve all had a lovely weekend, and that you’re spending your holidays with your loved ones. I had a 4 days weekend which I truly enjoyed. Unfortunately, I have to go back to work tomorrow!

Anyway, a few weeks ago, let’s say less than a month ago, I joined the hype of Twitter. I was hearing lots of comments from people, saying it was a “phenomenon” or something. Many people pointed it out to be one of the best ways to market yourself, your website or your business if you have one. It’s also a great way to keep in touch with people you know, as well as meeting new people. At the beginning I thought it was just like Facebook’s status option, but then I realised it was so much more than that. It’s a very simple but powerful tool. I’m still learning about it. And there are a few codes I’d like to crack.

First thing, how do people, regular people, get so many follows. I have checked their profiles and some people simply talk about every day stuff. One girl was even commenting on her period, which I thought was gross by the way. But she still has plenty of followers. Other people post tips to anything you can imagine. Tips on how to write better, tips on how to get traffic to your website, tips on life, tips about space, etc. And they have plenty of followers too.

Other people simply tell you what they’re doing on the go. These people are usually logging on from their mobile phones while they’re doing other things. Other people are fllowed because they’re “famous”. They have huge mailing lists, so they simply let their entire list that they’re on twitter. Next thing you know they got 4,000 followers.

Now, I’m interested in learning how to promote a website, but you have to deliver the right message, or else it will just get lost in the Universe of instant messages. So how do you go about it?

First of all, you need to bring value to people. The examples I mentioned above, well they all bring value. The tips, the famous guy who gives advice on business, the girl who describes her period and her problems. Other people feel related to them and what they’re saying, so they decide that they’re worth following. In case you don’t know much about Twitter, please check this article . That is also why I’m following some people, although I admit that I started following them randomly at the beginning. Then I realised some people followed me and then stopped following me immediately. I realised they had added me, expecting me to follow them back. Since I didn’t react quickly enough, they removed themselves from my list.

This obviously brings me to the conclusion that I’m not adding enough value yet, because so far I’m only posting random updates of what I’m doing. If the same happens to you, that’s the answer. Think of this. What purpose can you give to your Twitter account? What kind of platform do you want it to be? Do you have a business to promote? A blog that you want people to read? Or a website? Are you good at something and hence can you give people tips? Don’t you ever think that there’s nothing special about you, because there always is. There is always something we can do that other people can’t, hence we can help them.

Another important issue here is to draw attention. Post a link to something funny, like a video or a website. Post links to useful articles, giving a small description, e.g. “10 recipes for your new year’s dinner *insert link here*”. Of course, if you’re aiming to get followers who are interested in cooking, then post as many links to articles about cooking as possible, but make sure they’re valuable. Don’t just flood their update screen with useless articles. Keep the word value in your mind, always. After getting a few followers, start posting links to your own articles about cooking, and this way you will link people to your blog, or website. This will help you start a solid follower base.

So that’s how you use Twitter, if you want to use it as a marketing tool that is. I’m sure most people are simply catching up with friends, but a lot of people it’s all about how many followers they get. It makes them feel more “important”. As for me, I don’t mind having a small list of followers, as long as I’m keeping in touch with them and adding value to each other.

I will be posting more tips soon!

In case you’re wondering, here’s my link

http://www.twitter.com/carolucky

Have a great sunday and see you next time!

Carolina