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Posts Tagged ‘Network Marketing’

Twitter… What’s the problem with reciprocal following?

April 2, 2009 1 comment

A couple of weeks ago there was a tornado that hit one of the online communities I visit for my Marketing Business. Mike Dillard (Creator of the famous brand Magnetic Sponsoring ) sent a message to his entire list, stating that he was no longer going to follow every follower on Twitter. He took the radical decision of unfollowing 10,000 people. This caused the community to break into two fronts: those who agreed and those who disagreed.
Mike’s main argument was: why following people automatically if they are only following you because they want more followers, and they know you’ll follow them in return out of “courtesy”?
Perry Belcher, a social media Marketer, has always preached that you should follow back every follower you get out of “politeness”. And Mike agreed for a while. But in Mike’s eyes, following people for the sake of it doesn’t denote any authenticity. He wants his followers to follow him for the value he adds to them, and not just because he will follow them back.

Now, I find myself in a dilemma here. I disagree with Mike, but I also disagree with Perry. The way I see it: there’s nothing wrong in following your followers back, but don’t do it just to be polite! Show some interest and give those people a chance to add value to your Twitter experience as well. Now, I don’t mind if Mike Dillard doesn’t follow me, I’m not going to unfollow him just because of that. I like his posts and I follow his teachings. But ignoring thousands of people who follow you because they care about what you have to say doesn’t seem right to me.
I follow back most of my followers if I see any potential in what they can offer, which is why it’s important to get your Twitter Bio and photo up there as soon as you create your profile, so people know who you are from the get go.

I also consider myself a relationship builder. I try to personally DM all followers I get to exchange some personal information about each other. I know many of them followed me just because we may have common interests or goals, or just because they hoped I’d follow them back to help them expand their audience. But it’s cool to go beyond that. It’s hard to keep up with all of them, that’s for sure.

I think it’s absolutely valuable to give people a chance too, instead of ignoring them when they follow you. Everytime you get a new follower, check out their profile and their bio and follow back if you think you could connect and build ties. If not, don’t just follow out of politeness. Give it some meaning and add some value.

Anyway, this is just my point of view and I hope you found it useful!

cheers,

Carolina

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35 Herramientas de Twitter que debes usar!

March 29, 2009 2 comments

Hola !

Bueno, como lo dice el título, esta entrada se basa en herramientas para Twitter que pueden facilitar en gran medida tu experiencia en el mundo del micro-blogging.

Asi que pongan atención al listado y asegúrense de descargarlas y utilizarlas!

1. Just Tweet It (búsqueda de followers según intereses)

2. Twitter Patterns (directorio de fondos para twitter, del que nos hablaba @ajulloa el otro dia)

3. Twitturly (servicio que muestra lo que más se esta hablando en Twitter)

4. Twitterrific (para lo que usan Mac, el mejor cliente Twitter de escritorio)

5. LessFriends (te muestra la gente que sigues, y la gente que te sigue)

6. Twitter Mail (recibe las actualizaciones de tu perfil via email)

7. Twitter Feed (sincroniza el feed de tu blog con tu cuenta twitter)

8. Snitter (un magnifico cliente Twitter de escritorio para Windows y Mac)

9. TweetDeck (un poderoso gestor de cuentas Twitter que te permite organizar tus tweets a través de columnas)

10. twhirl (Twhirl es una aplicacion de escritorio de Twitter basado en Adobe AIR. Te permite administrar varias cuentas de Twitter, conectarte con FriendFeed, y más.)

11. EasyTweets (servicio que proporciona múltiples herramientas para manejar varias cuentas de twitter a la vez).

12. TwitterKeys (para insertar caracteres especiales, del que no hablaba @ajulloa)

13. StrawPollNow (crea encuestas de un modo muy curioso, e integrado con Twitter)

14. Quotably (sigue los hilos de conversaciones en Twitter)

15. Hashtags (utilizalos para etiquetar tus tweets. solo antepon un # al tema que quieras usar. Por ejemplo #video o #music)

16. Twemes (este y el anterior, se usan para seguir tweets etiquetados con #loquesea)

17. TweetBeep (recibe alertas en Twitter al estilo Google Alert)

18. TwitBin (el poder de Twitter en tu FireFox)

19. Power Twitter (plugin para Firefox que permite añadir a Twitter integración con Flickr, incrustar vídeos, y más)

20. Yoono (una increíble forma de comunicarte y compartir en las mejores redes sociales)

21. Twitzer (te permite publicar tweets de más de 140 caracteres)

22. TwitterFox (la mejor extensión para integrar Twitter en el Firefox)

23. TwitKit (agrega una sidebar a Firefox que integra a la perfección todas las características de Twitter.com)

24. TwittyTunes (plugin para Firefox, para publicar lo que estas escuchando, el vídeo que estas viendo, o la pagina que estas visitando)

25. TwitPic (para compartir tus imágenes vía Twitter)

26. Tweetree (con tu nombre de usuario y contraseña podras disfrutar de está version “enhanced” de Twitter. sin necesidad de descargas o instalaciones. Personalmente es el que más utilizo!)

27. Twitter Counter (el mejor proveedor de estadísticas para Twitter! ve la evolución de tus seguidores y compara a otras personas)

28. Twitseeker (encuentra gente según los temas que estén discutiendo)

29. Twitter Karma (Averigua quienes te siguen, a quienes sigues, y decide qué hacer al respecto)

30. Bubble Tweet (agrega videos a tu perfil de Twitter)

31. Twoak (uno de los tantos sitios para acortar largos links para tus tweets)

32. TwitterIM (para tuitear desde Live Messenger y ICQ)

33. Tweet Scan (Motor de busqueda para tweets)

34. TweetBeep (recibe alertas cuando los keywords que definas sean mencionados en twitter o cuando alguien llegue a tu sitio web)

35. My Tweet Map (este sitio te mostrará los tweets de tus amigos en un mapa)

Ok, con eso tenemos por ahora! Existen aun cientos de herramientas para Twitter, pero vayamos de a poco! Revisa esta lista y comienza a usar las que te sirvan más según el uso que le des a Twitter.

Gracias por leer! 🙂

Cheers

Carolina

[ La mayor parte de este listado ha sido obtenido de http://www.twittnic.com un excelente sitio! ]

Marketing por Atracción… todos iguales?

March 8, 2009 4 comments

Hola queridos lectores de habla hispana! Hoy escribo en español. 😉

Hace varios meses que me he involucrado en todo este mundo del Marketing Multinivel y me he encontrado con una gran variedad de cosas: estafas, historias reales, historias falsas, imitadores, gurús,  seguidores, redes sociales, spam, etc. Un concepto que llamó mi atención en cuanto lo aprendí fue el llamado “Marketing por Atracción” o en inglés Attraction Marketing. Uno de los principales pioneros en este tema ha sido el señor Mike Dillard con su curso Magnetic Sponsoring, el cual se ha convertido en un fenómeno mundial en la industria del Marketing Multinivel o Network Marketing.

De vez en cuando, Mike envía a sus seguidores testimonios de sus estudiantes que han logrado el exito gracias a la fórmula que él enseña en su curso Magnetic Sponsoring. Claro, todos quisieran ser uno de esos casos estrella, y hay muchos! Y si lograron el éxito fue porque supieron como aplicar lo que aprendieron y fueron capaces de ir más allá.

Personalmente, he aplicado gran parte de lo enseñado por Mike y he obtenido muy buenos resultados, pero aun me falta mucho camino por recorrer. sin embargo, en mis estudios y en mi búsqueda, guiada por mi curiosidad, me he encontrado con muchísimas personas haciendo más de lo mismo. Poniendo páginas online, con un video donde aparecen ellos mismos hablando sobre lo mismo que los demás, ofreciendo la misma información, etc etc. Ahora, lo que me pregunto: si Mike predica sobre la diferenciación, sobre atraer a las personas a nosotros, sobre posicionarnos como expertos, sobre agregar valor… por qué estas personas siguen todos exactamente el mismo camino en lugar de diferenciarse? El principal motivo por el cual aun no pongo mi página online (aparte de que no está terminada) es que no quiero ser “another brick in the wall”. Sé lo que es la diferenciación, lo cual muchas de estas personas al parecer no, y por eso cuando tenga mis videos y mis páginas quiero diferenciarme lo más que pueda del montón.

Qué sucede cuando se satura el mercado? Hay que buscar nuevos nichos. Existen nuevos nichos que explorar en el multinivel? Si, pero no será nada fácil encontrarlos a medida que la oferta sigue expandiéndose de la manera en que lo está haciendo.Es en este momento en el cual debemos buscar diferenciarnos de los demás. Que puedes ofrecer que los demás no están ofreciendo? Cómo puedo ser más original?

La importancia de la diferenciación en el mundo del MLM es que muchas personas, por no decir la mayoría, somos afiliados de una gran empresa. Competimos entonces por la atención de las personas. Qué puedo ofrecer yo a otras personas que los demás miembros de mi empresa no están ofreciendo? He aquí tambien la importancia del Valor Agregado. Veamos un ejemplo simple sobre como agregar valor.

Supongamos que yo trabajo en la empresa XY, y asisto a una charla donde la empresa XY está presentando su producto, su empresa, su plan de compensación a un grupo de personas interesadas en invertir en una empresa como XY. Yo asisto a la charla y me instalo en un puesto junto a los demás representantes. Las personas interesadas van pasando por cada persona, recolectando información y haciendo preguntas. Los demás representantes de la empresa entregan folletos, afiches, muestras de productos, y su tarjeta de presentación, esperando que algún interesado los llame para pedir aun más información.

Qué hago yo cuando el prospecto se acerca a mi? En primer lugar, le entrego algo diferente a lo que los demás han entregado. Puede ser un mini libro gratuito escrito por mi, presentando lo que es Marketing, luego Marketing Multinivel, y contando mi historia y algunas estrategias. Luego puedo ofrecer una pequeña charla sobre el mismo tema, con lo que puedo llamar la atención de varias personas a la vez. Finalmente, les entrego algunas muestras de producto y los invito a otra charla que estaré presentando sobre Multinivel.

Ves la diferencia? A pesar de ser todos parte de la empresa XY, yo estoy ofreciendo valor agregado. Cual es el problema hoy en internet? Hay tantas personas ofreciendo el mismo valor agregado, que éste ha dejado de serlo.

DIFERENCIACIÓN!! es la clave del éxito en esta industria y en el mundo del Marketing.

diferenciacion

buenas noches!

Carolina

http://twitter.com/carolucky

Facebook te absorbe… literalmente!

February 16, 2009 3 comments

Hola bloggers y lectores,

Estaba pasando el tiempo unos minutos en Twitter cuando me topé con la nueva noticia.
A todos nos gusta Facebook para comunicarnos con nuestros a migos y familiares, para conocer gente nueva e incluso para utilizarlo como herramienta de Marketing para nuestros negocios! Pero cuidado. No te confíes demasiado.
Hace un par de meses estaba leyendo un periodico chileno en donde aparecía un artículo sobre facebook, en el cual mencionaban a la CIA como uno de los accionistas, implicando que ellos tendrían acceso a toda nuestra información.
Ello me asustó un poco (no porque tenga miedo de la CIA, sino porque no me gusta sentirme espiada), por lo que corrí a modificar mis opciones en FB de acuerdo a los consejos brindados en dicho artículo.

Luego de un tiempo, volvemos a encontrarnos con una noticia. Ahora los nuevos términos y condiciones de uso de Facebook establecen que todo lo que subamos a este sitio pasará a pertenecer a Facebook de por vida!! imágenes, artículos, blogs, videos, notas, etc. etc., todo lo que subamos pertenecerá a ellos. Es decir, estamos entregándoles gratuitamente los derechos de autor o copyrights. Alarmante o no? Especialmente ahora que el lema “Podemos hacer cualquier cosa” es tan popular en el Social Media.
Amigos…. tengan cuidado con lo que comparten en FB. Es agradable estar en contacto con la gente que conocemos, pero debemos ser cuidadosos y no compartir más de lo que queremos compartir.

saludos a todos y estén atentos a futuras entradas al blog! En español y en inglés ;).

Carolina.

How to win friends and influence people… not pathetic at all!

January 15, 2009 3 comments

Hey everyone,

Thanks for stopping by. I hope you had a chance to read my previous entry, it might interest you. Now you can learn how to dominate Google with Pay Per Click!

Back to this entry… The other night I was hanging out with some friends and we were talking about MLM. This guy started recommending a few books to me that are Must-Reads. One of them was Dale Carnegie’s ‘How to win friends and influence people’. He told me “I know it sounds pathetic, but it’s not, it’s a really good book!” and I totally believed him. Isn’t that what this whole new wave is about? Promoting You, Inc. and be known online? Well yes! And this book was published in 1936. People already knew about the power of influence.

The book has 4 chapters, below is a summary of each. Maybe this will draw your attention, and you might want to read the book in its entirety. Keep going and you’ll fine a download link at the end 😉

Part One

Fundamental Techniques in Handling People

  1. Don't criticize, condemn or complain.
  2. Give honest and sincere appreciation.
  3. Arouse in the other person an eager want.

Part Two

Six ways to make people like you

  1. Become genuinely interested in other people.
  2. Smile.
  3. Remember that a person's name is to that person the sweetest and most important sound in any language.
  4. Be a good listener. Encourage others to talk about themselves.
  5. Talk in terms of the other person's interests.
  6. Make the other person feel important - and do it sincerely.

Part Three

Win people to your way of thinking

  1. The only way to get the best of an argument is to avoid it.
  2. Show respect for the other person's opinions. Never say, "You're wrong."
  3. If you are wrong, admit it quickly and emphatically.
  4. Begin in a friendly way.
  5. Get the other person saying "yes, yes" immediately.
  6. Let the other person do a great deal of the talking.
  7. Let the other person feel that the idea is his or hers.
  8. Try honestly to see things from the other person's point of view.
  9. Be sympathetic with the other person's ideas and desires.
  10. Appeal to the nobler motives.
  11. Dramatize your ideas.
  12. Throw down a challenge.

Part Four

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment

A leader’s job often includes changing your people’s attitudes and behavior. Some suggestions to accomplish this:

  1. Begin with praise and honest appreciation.
  2. Call attention to people's mistakes indirectly.
  3. Talk about your own mistakes before criticizing the other person.
  4. Ask questions instead of giving direct orders.
  5. Let the other person save face.
  6. Praise the slightest improvement and praise every improvement. Be "hearty in your approbation and lavish in your praise."
  7. Give the other person a fine reputation to live up to.
  8. Use encouragement. Make the fault seem easy to correct.
  9. Make the other person happy about doing the thing you suggest.

If this has made you curious, just as it made me, then I invite you to go here and download the book :

How to win friends and Influence people

This book is a must if you are looking to develop your personality and your influence on others. And it’s not useful only from a business point of view, but also from a social one. This can actually help you open up to others, and become a better listener.

Cheers,

Carolina

Pay Per Click (PPC) Domination… You Should Read This

January 14, 2009 Leave a comment
Hello readers, and especially business people !

If you are into Network MArketing then you must know Mr. Mike Dillard. If you don’t, then this should interest you even more!
Mike Dillard is an MLM expert who has revolutionized this industry with his several courses:

Magnetic Sponsoring – Brings up the concept of Attraction Marketing to a whole new level
MLM Traffic Formula – teaches people everything they need to know to succeed online
Building on a Budget – The top 5 methods to build any business for less than US$500
Black Belt Recruiting – Training people to become masters on the phone and sponsor people like crazy.

And his most recent course, which is about to be released on Monday January 19th…
Pay Per Click Domination.

There’s real value behind this and I’m certainly picking up my copy on that day!

Now, I’m going to focus on this new little jewel. As you all may know there are plenty of ways to promote your business online: Facebook, Twitter, Myspace, Social Media in general, Aweber, e-mail newsletters, ezines, blogs, websites, etc, etc. However, Mike claims that the most powerful strategy, the one he uses most is Pay Per Click. Yes, it does sound very simple compared to all the others. They are all unbelievably powerful, but they take longer to bring results. On social media, in order to succeed you need to build a reputation and a “fan base”. You need to become someone known, and position yourself in people’s minds. This takes time, but once it occures it can be very powerful and effective.

However, since not all of us have time to be on Facebook or Twitter 24/7 to build that reputation faster, there are quicker techniques such as PPC. According to most Marketing Experts, PPC proves to be the most powerful tool out of them all. Why? Because you get instant exposure when the person is looking for the keywords you are promoting. For example, let’s say I want to promote my Layne Staley website (by the way, if you’re an Alice in Chains or Layne Staley fan, you are more than welcome to join us here) with PPC. I would have to manage to use the right combination of words to get the most attention everyone someone enters the keywords “Layne Staley”. Some people manage to have their Layne Staley site amongst the first results, because they are receiving plenty of traffic and have managed to optimize their presence on Search Engines. But if your website is not amongst those first results, then you can get on that ambitioned right side, or even on the top.

Pay Per click gives you the power to appear on the sponsored areas of the search results. That’s how you dominate google: you’re either amongst the first 10 results, or you are amongst the top sponsored results. And Pay Per Click domination is going to teach you not only how to do this, but how to actually draw people’s attention, and use the right keywords to get targeted traffic to your websites.

google3

A lot of people are already using PPC but they’re not using it correctly. They’re spending money on these ads, yet no targeted traffic is being directed to their sites.

So, if you would like to be a part of this and learn the most effective ways to use PPC, then you cannot miss out on this chance.

Simply go here and sign up for your Free videos and be ready for the official launch on January 19th.

Cheers!

Carolina

Tips to build a good CV

January 12, 2009 1 comment

Hello bloggers and readers,

Today I received a huge amount of applications to our Company. When you have to look at so many CVs a day, you can’t help but think “Jesus, who taught this person how to write up a CV? This is terrible!” or “Wow this person seems amazing for the opening we have”.  So, I decided to write an entry focusing on some tips for you to improve your CV and get more interest and more calls when applying to a job.

 

Tip number 1 – Less is More

No, I’m not talking about make up. When people add information about their academic background to their CV, many of them commit the following mistake: they include every useless seminar they have attended, where they did their Kindergarten, and even where they were taken for day care . Well ladies and gentlemen, this is completely Irrelevant! When speaking about your Academic Background, provide only the information that will be useful for a job. How do you know what’s useful? When looking at your CV, people will not care about your kindergarten, or about a seminar about wine catering that has nothing to do with your career. Several companies will not even care about your High School years. What matters the most here is your professional degree, what your thesis was about if it applies, and any seminar that added value to you as a professional, and anything that sets you apart from the crowd.

This tip also applies to your Work Experience. Here’s a big mistake that I’ve seen on several CVs. People just add everything and anything they have ever done, from handing flyers or promotional material on the streets, to selling cosmetics,  to wrapping up Christmas presents for a department store, to holding a managerial position. Well, let me tell you something. Think about the type of job you are applying to. If you are looking for a serious job, then dismiss the experience you have in babysitting kindergarteners. It will not give a good impression. If you are applying to a summer job where you have to promote a product or hand flyers on the streets or near beaches, then add your previous experience in this field. You may have years of experience in babysitting and sales, but if you’re applying to a company that has no interest in this experience, it’s better that you remove it. It’s very likely that the HR executive in charge of recruitment will overlook your relevant experience if it gets lost within the irrelevant one.

Tip number 2 – Highlight your skills

During my experience in recruitment, I have also noticed how some people never put any special highlight on their skills. What do I mean by this? People limit their information to adding their work experience and their academic background. You should always focus on any particular skills you have that make you good at what you do, be it leadership skills, programming skills, people management skills or language skills. Perhaps you studied art, but you are really good at using financial software, and not just photoshop. Now, don’t take this tip to extremes. If you’re an Engineer, then the fact that you can use MSN Messenger well is irrelevant. Think about your previous experience and what you did best at. Perhaps you were really good and handling pressure and respecting deadlines. Maybe you had good communication skills and always managed to convey the information to your clients and supervisor. Or perhaps you were really good at problem solving and trouble shooting. There is always something to highlight that can interest an employer. Again, don’t go to extremes and highlight things that make you a better professional and a better person.

Tip number 3 – Sell Yourself

This tip has proven to bring great results. People will reconsider your CV even if it has been rejected on a first round. How do you sell yourself? One very effective way is by adding a cover letter. A cover letter should include the following themes:

  • Provide brief professional information . This includes your profession, your postgraduate degrees, and a brief on your previous work experience. Don’t go deep into detail here, as that should be covered in your CV.
  • Explain why you are applying to this position and why at this company. It’s important to modify your cover letter depending on the job/company you are applying to. Having a standard cover letter that you can modify would be the best option. Show the recruiter that you have done some research on their Company by explaining what motivated you to apply there.
  • Highlight previous achievements. Again, you shouldn’t go deep into detail here, leave that for your CV, but be sure to highlight your greatest achievements at other organisations with relevant characteristics.
  • Tell them how you’d add value to their organisation. Provided you have done research on the Company, be sure to show them how You could be an asset to them. You can back this up with your previous experience, achievements or your background. Be sure to elaborate on what motivated you the most to apply, mentioning personal and professional reasons.
  • Finish the letter with a strong argument as to why they should pick you. Maybe you have previous experience in the field; maybe you have the qualifications they require, or perhaps you are a loyal and perseverant leader. Show them that they will not find the qualities you possess in every applicant. Show them why they should call you up for an interview, even if you don’t end up getting the job.

Cover letters are important, but try to keep them short and interesting. One page is more than enough. If it’s too long and complicated, the recruiter will skip through it and might miss out on important details about you. So be sure to catch their attention from the start.

Tip number 4 – Contact information and References

Believe it or not, I have received CV’s from people who fail to provide a phone number and an e-mail address. Always put this information on the first page, either on the header or on the first paragraph. A phone number and a valid e-mail address is crucial if you wish to be contacted, as smoke signals aren’t very popular these days.

Professional references are always welcome. It’s not necessary that you provide a huge list of contact details for people you’ve been involved with professionally in the past, but two or three names and e-mails would suffice. You can also finish your e-mail with “References upon request”, and always have your list of verified references handy. Don’t include friends and family, as their opinion on you will be biased. If you don’t have previous work experience, then you can always provide information about your teachers and tutors at University. They will be able to highligh your skills and your performance while you were a student. This can help you in your initial quest.

Tip number 5 – Don’t add a photo

Although it has been prohibited in some countries to add or request a photo on a resume, some people still include them voluntarily. Unfortunately, and to their dismay, a photo can ruin a good CV. I have seen CVs with the most awful photos, and as they say “an image is worth a thousand words”. If you appear half naked or drinking at a party on this photo, it doesn’t matter how good the CV is if you are causing the wrong impression. I have received CVs where girls put full body pictures, as if they were posing for a magazine or something. Some people add angry photos that look as if they had just come out of jail. Now, I always try to ignore any prejudice when looking through a CV, but you might not be as lucky with other people. Don’t add a photo unless it’s a very professional one. You should ideally be dressed up, and the photo should be taken at a studio. Don’t smile too much, but don’t look angry either. Look professional without missing the You aspect. Again, it’s better not to add a photo at all, but if you feel the need, be careful.

Tip number 6 – Don’t add salary expectations.

This is also a very important aspect that you cannot miss. Adding salary expectations, especially when they are high, can mislead the reader. You have to be open to negotiate and always focus on your career growth more than the money you expect to make. Usually when I get a CV with high salary expectations I don’t contact the person, unless they are applying to a role where the salary requested is within the range. Be realistic and don’t overrate yourself. However, low salary expectations can also be misleading. If I receive a CV from a good professional who expects a very poor salary, it makes me think that they don’t value their own work. This is why my best advice is not to include them in your CV at all. They will be discussed in due time during the interviews. Don’t risk not being contacted because of this detail.

 

Well my friends, this are the first tips I’m giving you. I hope you can use them wisely, and be sure to comment after reading! Stay tuned for more on my next entry. I will also include a few interview tips.

Thanks for reading.

Carolina