Archive

Posts Tagged ‘mlm’

Marketing por Atracción… todos iguales?

March 8, 2009 4 comments

Hola queridos lectores de habla hispana! Hoy escribo en español. 😉

Hace varios meses que me he involucrado en todo este mundo del Marketing Multinivel y me he encontrado con una gran variedad de cosas: estafas, historias reales, historias falsas, imitadores, gurús,  seguidores, redes sociales, spam, etc. Un concepto que llamó mi atención en cuanto lo aprendí fue el llamado “Marketing por Atracción” o en inglés Attraction Marketing. Uno de los principales pioneros en este tema ha sido el señor Mike Dillard con su curso Magnetic Sponsoring, el cual se ha convertido en un fenómeno mundial en la industria del Marketing Multinivel o Network Marketing.

De vez en cuando, Mike envía a sus seguidores testimonios de sus estudiantes que han logrado el exito gracias a la fórmula que él enseña en su curso Magnetic Sponsoring. Claro, todos quisieran ser uno de esos casos estrella, y hay muchos! Y si lograron el éxito fue porque supieron como aplicar lo que aprendieron y fueron capaces de ir más allá.

Personalmente, he aplicado gran parte de lo enseñado por Mike y he obtenido muy buenos resultados, pero aun me falta mucho camino por recorrer. sin embargo, en mis estudios y en mi búsqueda, guiada por mi curiosidad, me he encontrado con muchísimas personas haciendo más de lo mismo. Poniendo páginas online, con un video donde aparecen ellos mismos hablando sobre lo mismo que los demás, ofreciendo la misma información, etc etc. Ahora, lo que me pregunto: si Mike predica sobre la diferenciación, sobre atraer a las personas a nosotros, sobre posicionarnos como expertos, sobre agregar valor… por qué estas personas siguen todos exactamente el mismo camino en lugar de diferenciarse? El principal motivo por el cual aun no pongo mi página online (aparte de que no está terminada) es que no quiero ser “another brick in the wall”. Sé lo que es la diferenciación, lo cual muchas de estas personas al parecer no, y por eso cuando tenga mis videos y mis páginas quiero diferenciarme lo más que pueda del montón.

Qué sucede cuando se satura el mercado? Hay que buscar nuevos nichos. Existen nuevos nichos que explorar en el multinivel? Si, pero no será nada fácil encontrarlos a medida que la oferta sigue expandiéndose de la manera en que lo está haciendo.Es en este momento en el cual debemos buscar diferenciarnos de los demás. Que puedes ofrecer que los demás no están ofreciendo? Cómo puedo ser más original?

La importancia de la diferenciación en el mundo del MLM es que muchas personas, por no decir la mayoría, somos afiliados de una gran empresa. Competimos entonces por la atención de las personas. Qué puedo ofrecer yo a otras personas que los demás miembros de mi empresa no están ofreciendo? He aquí tambien la importancia del Valor Agregado. Veamos un ejemplo simple sobre como agregar valor.

Supongamos que yo trabajo en la empresa XY, y asisto a una charla donde la empresa XY está presentando su producto, su empresa, su plan de compensación a un grupo de personas interesadas en invertir en una empresa como XY. Yo asisto a la charla y me instalo en un puesto junto a los demás representantes. Las personas interesadas van pasando por cada persona, recolectando información y haciendo preguntas. Los demás representantes de la empresa entregan folletos, afiches, muestras de productos, y su tarjeta de presentación, esperando que algún interesado los llame para pedir aun más información.

Qué hago yo cuando el prospecto se acerca a mi? En primer lugar, le entrego algo diferente a lo que los demás han entregado. Puede ser un mini libro gratuito escrito por mi, presentando lo que es Marketing, luego Marketing Multinivel, y contando mi historia y algunas estrategias. Luego puedo ofrecer una pequeña charla sobre el mismo tema, con lo que puedo llamar la atención de varias personas a la vez. Finalmente, les entrego algunas muestras de producto y los invito a otra charla que estaré presentando sobre Multinivel.

Ves la diferencia? A pesar de ser todos parte de la empresa XY, yo estoy ofreciendo valor agregado. Cual es el problema hoy en internet? Hay tantas personas ofreciendo el mismo valor agregado, que éste ha dejado de serlo.

DIFERENCIACIÓN!! es la clave del éxito en esta industria y en el mundo del Marketing.

diferenciacion

buenas noches!

Carolina

http://twitter.com/carolucky

How to win friends and influence people… not pathetic at all!

January 15, 2009 3 comments

Hey everyone,

Thanks for stopping by. I hope you had a chance to read my previous entry, it might interest you. Now you can learn how to dominate Google with Pay Per Click!

Back to this entry… The other night I was hanging out with some friends and we were talking about MLM. This guy started recommending a few books to me that are Must-Reads. One of them was Dale Carnegie’s ‘How to win friends and influence people’. He told me “I know it sounds pathetic, but it’s not, it’s a really good book!” and I totally believed him. Isn’t that what this whole new wave is about? Promoting You, Inc. and be known online? Well yes! And this book was published in 1936. People already knew about the power of influence.

The book has 4 chapters, below is a summary of each. Maybe this will draw your attention, and you might want to read the book in its entirety. Keep going and you’ll fine a download link at the end 😉

Part One

Fundamental Techniques in Handling People

  1. Don't criticize, condemn or complain.
  2. Give honest and sincere appreciation.
  3. Arouse in the other person an eager want.

Part Two

Six ways to make people like you

  1. Become genuinely interested in other people.
  2. Smile.
  3. Remember that a person's name is to that person the sweetest and most important sound in any language.
  4. Be a good listener. Encourage others to talk about themselves.
  5. Talk in terms of the other person's interests.
  6. Make the other person feel important - and do it sincerely.

Part Three

Win people to your way of thinking

  1. The only way to get the best of an argument is to avoid it.
  2. Show respect for the other person's opinions. Never say, "You're wrong."
  3. If you are wrong, admit it quickly and emphatically.
  4. Begin in a friendly way.
  5. Get the other person saying "yes, yes" immediately.
  6. Let the other person do a great deal of the talking.
  7. Let the other person feel that the idea is his or hers.
  8. Try honestly to see things from the other person's point of view.
  9. Be sympathetic with the other person's ideas and desires.
  10. Appeal to the nobler motives.
  11. Dramatize your ideas.
  12. Throw down a challenge.

Part Four

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment

A leader’s job often includes changing your people’s attitudes and behavior. Some suggestions to accomplish this:

  1. Begin with praise and honest appreciation.
  2. Call attention to people's mistakes indirectly.
  3. Talk about your own mistakes before criticizing the other person.
  4. Ask questions instead of giving direct orders.
  5. Let the other person save face.
  6. Praise the slightest improvement and praise every improvement. Be "hearty in your approbation and lavish in your praise."
  7. Give the other person a fine reputation to live up to.
  8. Use encouragement. Make the fault seem easy to correct.
  9. Make the other person happy about doing the thing you suggest.

If this has made you curious, just as it made me, then I invite you to go here and download the book :

How to win friends and Influence people

This book is a must if you are looking to develop your personality and your influence on others. And it’s not useful only from a business point of view, but also from a social one. This can actually help you open up to others, and become a better listener.

Cheers,

Carolina

Twitter Means Business… Book about Twitter

Hello all,

Getting ready for 2009?? I sure am!

A couple days ago I posted an entry about Twitter. I said I’d be posting more shortly, so I’m back here again.

I was doing some research on Twitter the other day and found out that there is a book written about it, and it’s called “Twitter Means Business… How microblogging can help or hurt your Company” by Julio Ojeda-Zapata. Now if you’re interested in purchasing this little eBook, do a little search on Google and it will show up as the first result. I’m not adding a link on my entry because when I do that, a small yet very annoying paragraph promoting the book appears at the bottom of my post, which messes up the layout and format. As you can see, the format of my entry is still MESSED UP because I added that link. So I apologise, as I was not able to fix this, no matter how many times I erased and reposted. I would have to type everything up again!

I haven’t purchased it myself (and after incident I probably won’t lol), mainly because I don’t think it would be of much use for my business. We’ll get to that later. This is not a review on the book,  just my personal impression.

So, for what I’ve read, the book has 6 chapters:

Chapter One: “Twitter: Why you should care”
Chapter Two: “Five Companies Using Twitter”
Chapter Three: “Still More Firms on Twitter”

Chapter Six: “Twitter Tips, Tricks and Tools”

Chapter Four: “Twitter and Public Relations”
Chapter Five: “The Twitter Experts Weigh In”

Each chapter on the eBook focuses on different corporate subjects, as you can see. Below is a briefing of each:

 

Chapter One: “Twitter: Why you should care”
Get an overview of the service and learn about its growing relevance to businesses of all sizes. This chapter summarizes the ways firms use Twitter: In stealth mode, as a way to push out information, and – most vital – as a way to start conversations with customers.

Chapter Two: “Five Companies Using Twitter”
Dig into five detailed case studies. The famous companies profiled here – Dell, Comcast, JetBlue, Whole Foods and Zappos – have led the way in corporate Twitter use. They use the service in different ways, which shows the flexibility and versatility of this medium.

 

 

 

Chapter Three: “Still More Firms on Twitter”

Chapter Four: “Twitter and Public Relations”
Read about public-relations agencies that use Twitter. As the PR industry has embraced Twitter en masse, it is persuading its business clients to give it a look. Firms such as the Graco baby-product maker use Twitter, thanks to advice from public-relations advisers.

 

 

Chapter Five: “The Twitter Experts Weigh In”

Chapter Six: “Twitter Tips, Tricks and Tools”
Get Twitter basics, then dig deeper. This chapter shows you how to bend the service to your will. Tour the vast ecosystem of services and software meant to augment Twitter. Learn about Twitter competitors like Friendfeed, and how to juggle multiple services.

This seems very interesting, and if I were to get it would be mainly for the case studies and what’s on chapter six. Case studies are one great way to improve your knowledge in Marketing. Success and failure stories are always helpful and you can always take out something positive for your own personal development.  Of course, it’s always good to know what to do and what NOT to do. But why am I not finding it that useful for myself? First of all, the book seems to focus more on Companies than individuals. Being in the Network Marketing busines, I am more interested in branding oneself than branding a Company. We need tools that help promote ourselves as a Brand, and as valuable people to the World. a Company doesn’t need this, and we don’t want to give it to them, especially not for free. Then again, they keep getting more and more ways to get free exposure, which is not bad at all. My point is, this book doesn’t seem to be focusing on self branding, but on corporate branding. At this point, I guess we can expect a Twitter book on self branding real soon.

I have learnt several branding techniques in my career, as well as on the internet over the last year. They come from different sources and in different forms. The idea of putting them all together in one eBook certainly haunts my mind from time to time 🙂 I might do that when I get a chance.

Back to Twitter, as I have mentioned before, value is the key word. And you also need to have a theme. For the last few days I’ve realised that depending on the description I write about myself (on my twitter profile) I get more or less followers. Now, most of these followers seem to be adding me so that I follow them in return. I have come across a few people who follow me because they truly care to connect with me for who I am and for what I acn bring to their lives. Those are the type of people You want to attract to you, not the ones who are simply looking to expand their network, so that they have more people to spam. Not the type of people who follow you because they want to add you to their mailing lists so that they can spam you even more. Those are the people who are still doing Network Marketing the Wrong way. And you don’t want to associate with those people. If anything, you want to teach those people the right way to do things. That’s one of my goals with this blog. I want to reach more people so I can help more people. I find more value in Giving rather than Receiving.

You know what the problem is with most people doing business on the Internet? All they care is about making money and reaching Financial Freedom as they call it. Money isn’t everything. And the reason why so many people are failing is not because they’re doing things wrong, they just have the wrong focus. Let me explain.  when you want something so bad that it’s all you think is abotu getting it there’s a big chance it will not happen. I have learnt by experience and from wise people in this world, that in order to get what you want, you must not focus on the lack thereof. You should always live as if you had everything you need. If you need money, Don’t Worry about money. When you worry you immediately program yourself, and remind yourself that you lack money. Hence… what do you think will happen? You will continue to lack it; because when we claim that we need something, we declare ourselves in a state of Need. When you build your business, either online, or anywhere, always focus on success and always remember that you already have everything you need. This is how you will attract Good to your life. It’s true, you already have everything you need… we just take too much for granted in this life. And this is a lesson for life too, not just business. Stop thinking about the things you need, and start realising the things you have.

 If you read this entry and you have read this book about Twitter, then I will ask you to please give me Your opinion, and whether I should buy it or not. Right now I am confused, especially with all the ebooks, strategies and sales pitches that are out there. It’s hard to tell the good from the garbage. Again if you have read the Twitter book, please advice. I want to get my hands on some more Marketing knowledge, but these days you have to be very careful. Sort and sift what’s good and aim there. Get rid of all the bad.

Cheers, thanks for reading.

 Much Success.

Carolina.

 

 

I met MUSE

December 14, 2008 2 comments

Hi all!

I’m in the mood of posting the stories of how I met my two favourite bands. A couple days ago you learnt how I met Bright Eyes, well, Conor Oberst. Now you will see how I met Muse.

I hope you enjoy the story! Again, this was written 2 and a half years ago, so don’t mind the grammar mistakes! Thank you! 🙂

I’m gonna tell you about my surreal meet-up with Muse! Well actually I only got to meet Matt and Chris. Unfortunately, Dom was ill that night, so he had to stay in the hotel. I’m Caro, just a normal girl from Chile, who happens to have friends in the Netherlands and a boyfriend in France. So this year I went to visit them! As I was going to the Netherlands, a friend of mine invited me to go with her and her friends to Lowlands Festival! That would be my ultimate chance to finally see Muse live, after waiting for about 4 years! So, the festival would take place from August 18th until August 20th 2006, and MUSE would be headlining the festival. another friend who was also going to the festival, proposed me to go sightseeing a bit around Holland on the 19th and then coming back to the festival on the 20th. There was a bar we really wanted to visit in Amsterdam, with nice music, so we went there and at the same time we thought maybe Muse would have arrived in Amsterdam that same day and might go out in the city or something… so we thought we could run into them somewhere, or that they could even visit this bar.

Anyway, around 8:30pm we arrived in Amsterdam and waited for this bar to open at 9pm. It was a bit empty, as it had just opened, but we just decided to sit there, have a drink and chat a bit, waiting for the live music to begin. As time went by, the bar started to get crowded. We were sitting at a table in the middle of it, between the entrance and the small stage, where a band was playing some music. I was constantly looking at the entrance, trying to see everyone who was coming in and out of the bar. But after about two hours my friend and I started to think that they wouldn’t come, so we just sat there and enjoyed the atmosphere… but suddenly, we see a guy in the middle of the crowd who, for some weird reason, looked quite a lot like Chris from Muse. My friend and I questioned ourselves for a few minutes.. “could that be him?” he was there with a girl, whom we asumed to be his wife! After a moment he left and then we stayed there in doubt, hoping he would return.

After several minutes the guy came back! I had no doubt anymore, it was him!! but my friend kept on hesitating, because he thought Chris looked different from photos, and because he thought he would be taller than that (my friend is dutch and he’s quite tall!). The guy we thought was Chris asked for a drink and stood by the bar and we kept on staring… my friend was still doubting until he saw undenyable evidence: he saw Matt Bellamy next to Chris!!! And since Matt’s appearence is so unique, we finally were sure it was them! O_O  OMG we started getting absolutely nervous, couldn’t stop staring, but at the same time we didn’t want them to notice, because no one else in the bar seemed to have recognized them. “What do we do!?? we have to meet them, that’s why we are here!!” we said to each other, but we were too shy.

So finally my friend Frank got up and said “follow me, bring your camera and your little notebook and a pen!” and so we moved through the crowd until we reached them. First we went to Matt, and my friend asked him “you’re Matt, right?” Matt said “yeah! yeah”, he was there with his girlfriend, so it was kind of uncomfortable to bother him, but it was our only chance! 😀 we said we were big fans and that I had come all the way from Chile, Southamerica to see them! And that they should go over there, because many fans were waiting! he was quite surprised about that! He said he’d like to go there, but didn’t really know when they will :(. We asked him for a picture, so first my friend took a picture of him and me, and then I took a picture of them both. Matt shook our hands 🙂 and afterwards we asked him for an autograph as well, and he said “yeah sure!” and signed my little book. Afterwards we apologised for bothering him and he said it was ok 🙂 and we said “see you at Lowlands! ”

Then we went to Chris! who was a bit further from Matt, standing by the bar with his wife. My friend Frank asked hm “excuse me? are you Chris from Muse?” he smiled and said “yeah!” haha. He seemed much nicer than Matt, less serious at least 🙂 we told him we were fans and stuff and that I had com to from Chile to see them! he said “wow! really?” haha. He introduced us to his wife, she seemed quite nice too, and we also asked him why Dom wasn’t there! He said he had the flu and so he stayed in the hotel getting better for the gig the next day, at Lowlands! We asked him again for pics and autograph. I was SO nervous that I almost spilled my drink on his wife haha, but luckily it just fell on a chair next to her 😉 He told us they never get recognised in Amsterdam, so we were surprised about that, and so were they! haha. We said bye to him and apologised too, he said “no problem :)” Then we went back to our seats, completely hyper and excited and SO happy!! Because we were so lucky to have found them there all of a sudden! After a moment they left and later we did too. Still had to drive back home and get ready to see them the next morning at Lowlands 🙂 🙂 It’s a weekend I’ll never forget!!!! 🙂

and that was it! My Muse adventure! I know a lot of people have met them, but what makes it extra special to me is that I met them casually, and not at some autograph session, or a Meet & Greet. Those are usually a little awkward, and not as special. I’ll always treasure that moment and keep it next to my most precious memories.

Cheers!

Carolina

The Story about how I ‘Finally’ Met Conor Oberst (Part II)

December 12, 2008 6 comments

Hello my fellow readers! I said Part II was coming soon, and here it is! I wrote this in August 2007.

 

Not so long ago I posted the story about how I almost met Conor Oberst. Now I can finally say I met the dude. And he was awesome. How did it happen? Just keep on reading and you’ll find out. I must say though, the previous story was a lot more exciting… and funnier haha. There is nothing funny about this one. But I still gotta tell it.


I went to Europe this year for a holiday. I spent about 6 weeks there, in fact, I only got back yesterday! I spent a week in the Netherlands, where I visited my friends from there. Luckily for me, Conor was going to play two nights in a row in that country. So of course, before heading to Europe I made plans with two friends to go to both concerts, one night with each friend.

The first one took place on July 10th, and it was after this concert that I met him. It was just too easy. We arrived at the venue not too early, but not too late, to make sure to be on the front row. When they opened the doors we ran to get a good spot there. And we did manage to be on the front! We were in the left side of the stage. The concert was amazing and Conor was very talkative, telling jokes all the time. I really love that about him: the interaction he maintains with the audience.


Anyway, after the concert, my friend and I were so happy that we thought “let’s see if the tour bus is around, maybe we can wait for him!”. So we walked outside of the venue and indeed the tour buses were just around the corner behind it. There was a fence, so we couldn’t just stand immediately next to the buses, or next to the artists’ door. Even then we were close enough. Only about 10 people were waiting, which was pretty cool. I thought if there weren’t too many people there, then we wouldn’t scare Conor away. The first one we saw was Mike Mogis. He was a sweetheart, signed autographs for us and stayed talking to us through the fence. As I am a little shy I didn’t dare to talk much to him, but just stood there and laughed and pretended to participate in the conversations he was having with the other fans. I had a notebook with me, one that I sometimes use as a diary, and it was the only thing I had that they could sign. When I gave it to Mike through the fence to have it signed he kind of stared at it LOL. It was funny  he was like “WTF is this? Lol”.


After a few minutes Mike went inside the bus and we all kept on waiting for Conor, who usually is the last to come out. When he finally did I couldn’t believe it. Finally he was right there and it was my chance to talk to him. I knew I’d get his autograph, since all I had to do was to give him my notebook, no words would be needed. Would I dare to actually say something to him during those precious few seconds he would spend signing my notebook? When he finally approached to where I was standing, I gave him the notebook. While he was signing it I hesitated, but finally opened my mouth and said “I came all the way from Southamerica to see you!” He stopped what he was doing and glanced up to look at me (he is very small, I actually think he may be a couple centimeters smaller than I) and said “seriously? From where!?” My friend who was standing next to me said “She’s form Chile!” And Conor continued “Wow really?”

Then I quickly said that he just HAD to go there because there were fans waiting for him and all that. He said, in a very Conor-ish way “Man… I think I’m heading there, seriously. Don’t know when but… in my mind, I’m there, I really want to go there” he said that at least twice lol. And of course while he was telling me all that I got his lovely beer breath on my face LOL, which reminded me of the wet kisses that I got from him two years from that day. Before he moved away from where I was standing, I told him “This is the 4th time I see you here in Europe!” and again I caused an impression “seriously!?” he couldn’t believe it. I wasn’t gonna tell him that I just happened to be there by coincidence. He probably thought I had travelled from Chile just to see him LMAO. But anyway… that’s the story. Because of the fence I didn’t think about taking a picture with him… I definitely should have. But at least I have his autograph to remember 😉


It was great, he actually looked at me in the eyes and told me how much he wanted to come over here… what a nice guy, I’ve got to tell you. Despite all the things other people may say about him, he is a very cool guy! And very humble, above all.
The next night, July 11th in Amsterdam, I was really excited and thought I could probably meet him again if we could only find the tour buses. After the concert, my other friend and I walked around the venue but couldn’t find any buses…

So that’s it! Not such an exciting story, but I finally met him 🙂 Thanks for reading!!

I might as well mention that I met him again in July 2008, in Santiago Chile. That’s right, he did listen to me that night and decided to come to Chile and other countries in Latinamerica. That time I did manage to get my photo next to him… check it out J

 

Conor Oberst and I in Santiago Chile.

Conor Oberst and I in Santiago Chile.

 

 

Thanks again for reading my story!!

I’ll be adding the story of how I met MUSE soon.

Cheers,

Carolina