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Twitter Means Business… Book about Twitter

Hello all,

Getting ready for 2009?? I sure am!

A couple days ago I posted an entry about Twitter. I said I’d be posting more shortly, so I’m back here again.

I was doing some research on Twitter the other day and found out that there is a book written about it, and it’s called “Twitter Means Business… How microblogging can help or hurt your Company” by Julio Ojeda-Zapata. Now if you’re interested in purchasing this little eBook, do a little search on Google and it will show up as the first result. I’m not adding a link on my entry because when I do that, a small yet very annoying paragraph promoting the book appears at the bottom of my post, which messes up the layout and format. As you can see, the format of my entry is still MESSED UP because I added that link. So I apologise, as I was not able to fix this, no matter how many times I erased and reposted. I would have to type everything up again!

I haven’t purchased it myself (and after incident I probably won’t lol), mainly because I don’t think it would be of much use for my business. We’ll get to that later. This is not a review on the book,  just my personal impression.

So, for what I’ve read, the book has 6 chapters:

Chapter One: “Twitter: Why you should care”
Chapter Two: “Five Companies Using Twitter”
Chapter Three: “Still More Firms on Twitter”

Chapter Six: “Twitter Tips, Tricks and Tools”

Chapter Four: “Twitter and Public Relations”
Chapter Five: “The Twitter Experts Weigh In”

Each chapter on the eBook focuses on different corporate subjects, as you can see. Below is a briefing of each:

 

Chapter One: “Twitter: Why you should care”
Get an overview of the service and learn about its growing relevance to businesses of all sizes. This chapter summarizes the ways firms use Twitter: In stealth mode, as a way to push out information, and – most vital – as a way to start conversations with customers.

Chapter Two: “Five Companies Using Twitter”
Dig into five detailed case studies. The famous companies profiled here – Dell, Comcast, JetBlue, Whole Foods and Zappos – have led the way in corporate Twitter use. They use the service in different ways, which shows the flexibility and versatility of this medium.

 

 

 

Chapter Three: “Still More Firms on Twitter”

Chapter Four: “Twitter and Public Relations”
Read about public-relations agencies that use Twitter. As the PR industry has embraced Twitter en masse, it is persuading its business clients to give it a look. Firms such as the Graco baby-product maker use Twitter, thanks to advice from public-relations advisers.

 

 

Chapter Five: “The Twitter Experts Weigh In”

Chapter Six: “Twitter Tips, Tricks and Tools”
Get Twitter basics, then dig deeper. This chapter shows you how to bend the service to your will. Tour the vast ecosystem of services and software meant to augment Twitter. Learn about Twitter competitors like Friendfeed, and how to juggle multiple services.

This seems very interesting, and if I were to get it would be mainly for the case studies and what’s on chapter six. Case studies are one great way to improve your knowledge in Marketing. Success and failure stories are always helpful and you can always take out something positive for your own personal development.  Of course, it’s always good to know what to do and what NOT to do. But why am I not finding it that useful for myself? First of all, the book seems to focus more on Companies than individuals. Being in the Network Marketing busines, I am more interested in branding oneself than branding a Company. We need tools that help promote ourselves as a Brand, and as valuable people to the World. a Company doesn’t need this, and we don’t want to give it to them, especially not for free. Then again, they keep getting more and more ways to get free exposure, which is not bad at all. My point is, this book doesn’t seem to be focusing on self branding, but on corporate branding. At this point, I guess we can expect a Twitter book on self branding real soon.

I have learnt several branding techniques in my career, as well as on the internet over the last year. They come from different sources and in different forms. The idea of putting them all together in one eBook certainly haunts my mind from time to time 🙂 I might do that when I get a chance.

Back to Twitter, as I have mentioned before, value is the key word. And you also need to have a theme. For the last few days I’ve realised that depending on the description I write about myself (on my twitter profile) I get more or less followers. Now, most of these followers seem to be adding me so that I follow them in return. I have come across a few people who follow me because they truly care to connect with me for who I am and for what I acn bring to their lives. Those are the type of people You want to attract to you, not the ones who are simply looking to expand their network, so that they have more people to spam. Not the type of people who follow you because they want to add you to their mailing lists so that they can spam you even more. Those are the people who are still doing Network Marketing the Wrong way. And you don’t want to associate with those people. If anything, you want to teach those people the right way to do things. That’s one of my goals with this blog. I want to reach more people so I can help more people. I find more value in Giving rather than Receiving.

You know what the problem is with most people doing business on the Internet? All they care is about making money and reaching Financial Freedom as they call it. Money isn’t everything. And the reason why so many people are failing is not because they’re doing things wrong, they just have the wrong focus. Let me explain.  when you want something so bad that it’s all you think is abotu getting it there’s a big chance it will not happen. I have learnt by experience and from wise people in this world, that in order to get what you want, you must not focus on the lack thereof. You should always live as if you had everything you need. If you need money, Don’t Worry about money. When you worry you immediately program yourself, and remind yourself that you lack money. Hence… what do you think will happen? You will continue to lack it; because when we claim that we need something, we declare ourselves in a state of Need. When you build your business, either online, or anywhere, always focus on success and always remember that you already have everything you need. This is how you will attract Good to your life. It’s true, you already have everything you need… we just take too much for granted in this life. And this is a lesson for life too, not just business. Stop thinking about the things you need, and start realising the things you have.

 If you read this entry and you have read this book about Twitter, then I will ask you to please give me Your opinion, and whether I should buy it or not. Right now I am confused, especially with all the ebooks, strategies and sales pitches that are out there. It’s hard to tell the good from the garbage. Again if you have read the Twitter book, please advice. I want to get my hands on some more Marketing knowledge, but these days you have to be very careful. Sort and sift what’s good and aim there. Get rid of all the bad.

Cheers, thanks for reading.

 Much Success.

Carolina.

 

 

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The Story about how I ‘Finally’ Met Conor Oberst (Part II)

December 12, 2008 6 comments

Hello my fellow readers! I said Part II was coming soon, and here it is! I wrote this in August 2007.

 

Not so long ago I posted the story about how I almost met Conor Oberst. Now I can finally say I met the dude. And he was awesome. How did it happen? Just keep on reading and you’ll find out. I must say though, the previous story was a lot more exciting… and funnier haha. There is nothing funny about this one. But I still gotta tell it.


I went to Europe this year for a holiday. I spent about 6 weeks there, in fact, I only got back yesterday! I spent a week in the Netherlands, where I visited my friends from there. Luckily for me, Conor was going to play two nights in a row in that country. So of course, before heading to Europe I made plans with two friends to go to both concerts, one night with each friend.

The first one took place on July 10th, and it was after this concert that I met him. It was just too easy. We arrived at the venue not too early, but not too late, to make sure to be on the front row. When they opened the doors we ran to get a good spot there. And we did manage to be on the front! We were in the left side of the stage. The concert was amazing and Conor was very talkative, telling jokes all the time. I really love that about him: the interaction he maintains with the audience.


Anyway, after the concert, my friend and I were so happy that we thought “let’s see if the tour bus is around, maybe we can wait for him!”. So we walked outside of the venue and indeed the tour buses were just around the corner behind it. There was a fence, so we couldn’t just stand immediately next to the buses, or next to the artists’ door. Even then we were close enough. Only about 10 people were waiting, which was pretty cool. I thought if there weren’t too many people there, then we wouldn’t scare Conor away. The first one we saw was Mike Mogis. He was a sweetheart, signed autographs for us and stayed talking to us through the fence. As I am a little shy I didn’t dare to talk much to him, but just stood there and laughed and pretended to participate in the conversations he was having with the other fans. I had a notebook with me, one that I sometimes use as a diary, and it was the only thing I had that they could sign. When I gave it to Mike through the fence to have it signed he kind of stared at it LOL. It was funny  he was like “WTF is this? Lol”.


After a few minutes Mike went inside the bus and we all kept on waiting for Conor, who usually is the last to come out. When he finally did I couldn’t believe it. Finally he was right there and it was my chance to talk to him. I knew I’d get his autograph, since all I had to do was to give him my notebook, no words would be needed. Would I dare to actually say something to him during those precious few seconds he would spend signing my notebook? When he finally approached to where I was standing, I gave him the notebook. While he was signing it I hesitated, but finally opened my mouth and said “I came all the way from Southamerica to see you!” He stopped what he was doing and glanced up to look at me (he is very small, I actually think he may be a couple centimeters smaller than I) and said “seriously? From where!?” My friend who was standing next to me said “She’s form Chile!” And Conor continued “Wow really?”

Then I quickly said that he just HAD to go there because there were fans waiting for him and all that. He said, in a very Conor-ish way “Man… I think I’m heading there, seriously. Don’t know when but… in my mind, I’m there, I really want to go there” he said that at least twice lol. And of course while he was telling me all that I got his lovely beer breath on my face LOL, which reminded me of the wet kisses that I got from him two years from that day. Before he moved away from where I was standing, I told him “This is the 4th time I see you here in Europe!” and again I caused an impression “seriously!?” he couldn’t believe it. I wasn’t gonna tell him that I just happened to be there by coincidence. He probably thought I had travelled from Chile just to see him LMAO. But anyway… that’s the story. Because of the fence I didn’t think about taking a picture with him… I definitely should have. But at least I have his autograph to remember 😉


It was great, he actually looked at me in the eyes and told me how much he wanted to come over here… what a nice guy, I’ve got to tell you. Despite all the things other people may say about him, he is a very cool guy! And very humble, above all.
The next night, July 11th in Amsterdam, I was really excited and thought I could probably meet him again if we could only find the tour buses. After the concert, my other friend and I walked around the venue but couldn’t find any buses…

So that’s it! Not such an exciting story, but I finally met him 🙂 Thanks for reading!!

I might as well mention that I met him again in July 2008, in Santiago Chile. That’s right, he did listen to me that night and decided to come to Chile and other countries in Latinamerica. That time I did manage to get my photo next to him… check it out J

 

Conor Oberst and I in Santiago Chile.

Conor Oberst and I in Santiago Chile.

 

 

Thanks again for reading my story!!

I’ll be adding the story of how I met MUSE soon.

Cheers,

Carolina

Make Money Online

November 13, 2008 1 comment

I know a lot of people are looking for ways to make money online. Truth is, there are several ways. Some can bring in a little extra cash to our pockets, whereas other can be so lucrative, that we might never need a job again. Now that’s the road I’m heading towards to.

Making money online whilst working from home can provide several advantages, so let’s review a couple of them:

  • You get to work from home, meaning that you can organise yourself as you wish and eventually be your own boss
  • You can pay less taxes than if you were an employee
  • You get to spend quality time with your friends and family
  • If you do everything correctly, you can retire young and rich.

And those are just a few pointers there. Anythnig else you can think of, please add it to that list.

I started out in the industry a few months ago, but I’m already enjoying a few of those elements. I still keep my part time job, and I plan to keep it until I can finally rely on my home business.

Don’t let anybody trick you by saying that having a home based business is a piece of cake, and that you will get rich quick. Or that money will come to you if you sign up, and that other people will do the work for you. People telling you that just want to get inside your wallets. It’s not true. What is true is that you can get to a point where you will not need to work anymore. That’s the point I wanted to make with the “retire young and rich” part. I suggest you read Mr. Robert Kiyosaki’s books regarding that aspect. When it comes to home based businesses and success, he’s one of the greatest mentors out there.

Now, which are signs of you wanting to become an entrepreneur? Tell me if you can relate to some, if not to all, of these statements.

  • I want to run my own business from home and get a good income. I see Network Marketing as a way to achieve this.
  • I’m tired of working for a company where I can’t be my own boss.
  • I need extra cash to do the things I really want to do.
  • I need a company I can trust.
  • I know it’s possible to make money from home, but I need someone I can trust, and a company I can trust.
  • I don’t have time to attend meetings, organise them myself, explain people about the Company, the Products or the compensation Plan. I need a better, automated system.
  • I am willing to invest a small amount of money compared to the revenues I can get.
  • I want real people behind it all. People who can guide me through the process of creating my own business.
  •  

    Anyway, If you are reading this blog and you have been considering the possibility of starting your own home based business, and if you can relate to the pointers above, then I invite you to visit my website. Don’t click on it otherwise, as I don’t want to waste your time if you are happy being an employee 🙂 or if you are happy with the money you make. If you are happy working for someone else for the rest of your life instead of yourself, then this opportunity is not for you ;). Hehe, either way, thanks for stopping by. See you next time!

    Your partner

    Carolina

    Sunburn…

    November 12, 2008 Leave a comment

    I chose the Sunburn theme because it’s the title of one of my favourite songs. In case you don’t know what I’m talking about, it’s a song by a band called Muse. One of my favourite bands.

    I am sort of new in the blogging world, yet not so new in the writing world. I have enjoyed writing thoughts ever since I can remember. I tried to keep a diary several times when I was little, but it wasn’t easy. Still, I enjoyed writing stories for school. We’d usually have these “writing contests” and on more than one occasion I received the first prize. Of course, I was very shy back then, and didn’t quite enjoy being the centre of attention. So, you can imagine how hard it was for me to get up from my seat and go on that little stage they had at the school gym to receive my award. People would applaud and look at me, and all I wanted was to walk away as quickly as possible! With a big smile on my face and a great sense of self-accomplishment in my heart.

    Years later, I still find myself as a shy person, but I have overcome most of it. I’m no longer afraid of recognition, yet it’s not something I crave for. I am happy about myself and the person I’ve become. I’m happy to be different from most people my age. Oh… I’m 24 years old by the way. I guess that’s still reasonably young, right? Anyway, as I was telling you, I’m very happy to be alive, most people aren’t grateful to be alive. Not me, not anymore (Yes, I am a SAW fan!). I did have my depressing periods. I remember being a teenager. Now, weren’t those the worst years of our lives? I mean, how many people can say they truly enjoyed being 14 – 16. Man, that sucked. I wasn’t too happy until I turned about 18 or 19. How many of us had a crush on someone who never ever paid attention to us? Except of course, when they had missed a class and perfectly knew that we’d be more than willing to lend them our notes. Oh, how blind were we.

    The World is so different after our school years, even after our Uni years. I think those 5 years I spent at the University were the best years of my life. Until then at least. Now I’m in a position where I can say I’m happy to have a steady job, which comes along with a steady income. It does feel great to have some independence. It feels great to be free to make our own financial decisions, to buy whatever we want, whenever we want. But, what’s the price that most of us pay for this freedom? We give up another freedom: living our lives whenever we want to.

    Having a job is probably the least freeing experience in the world. Of course, most people will think “Oh, yes. I finally have my own money and I can buy my own apartment, my own car, my own things!!”. But… aren’t we missing something very important here? We are not free anymore to do the things we like!! Life is a neverending prison: you’re born a prisoner of your family and their values. Then we become prisoners of education (I’m very grateful to have received education, I think it’s amazing, don’t misunderstand me here), we have to go to school, do homework, make our parents happy. Then, after those painful 12 years of school, we move on to another prison: University. (you know what else is funny? We have to pay for education! It may be a prison, but it can also be a blessing! ) Again we have to work hard to become what we want to be in life (and that’s saying a lot. How many of you studied something just because there was nothing else you could do? Or just because your parents and family told you to? Raise your hand!). And then, when we are done studying for whatever amount of years our career of choice lasts, we move on to yet another prison, perhaps the longest and hardest to give up: W-O-R-K.

    Now… how many of you would give anything to stop working? I know I would. Even though I love my job, I miss not being able to do it whenever I want. There are so many days when I wake up in the morning thinknig “God, I wish I could just skip work today and not having to give any explanations to anybody!”. I know it has happened to me, and perhaps it has happened to you too. No matter what we do, being social beings doesn’t allow us to do whatever we want and whenever we want to. We will always have to explain things to someone, either our friends, family, or the authorities. But what would it feel like if we could narrow down that list? Which brings me to my main goal in my life right now: Financial Freedom.

    “Money doesn’t buy happiness.” That statement has some truth to it. But what money does do is buy me the time to do what I love and pay other people to do what I hate doing. – Robert Kiyosaki
    How Many of you have heard of Mr. Robert Kiyosaki? I sure have. And he has become a big inspiration to me, amongst other inspirations I have, of course. Anyway, this man didn’t make it big before hitting rock-bottom. He didn’t become rich overnight, but at least he had a goal and he focused and directed all of his activities to reach that goal. Now I’m a firm believer that “when there’s a will, there’s a way” as cliché as it may sound. It’s the truth. We are constantly setting limits to ourselves whenever we claim that “we can’t ” do something. I didn’t only learn this from Mr Kiyosaki, actually I learnt that lesson quite a few years ago. I remember when the books “Conversations with God” made their way towards my hands. I learnt the best lessons I could have ever learnt about life there. And you don’t need to be a believer, just open minded enough.

    Right now I’m working to reach financial freedom, but not because of financial freedom itself. I want existential freedom. I want to be free to do the things I want to do. I want to be free to decide when to work and who to work with! I want to be free to take a day off, a week off… how about, a lifetime off. If you share similar goals, I would LOVE to connect with you and keep in touch. The more people working together to reach one goal, the faster the goal can be accomplished.

    Anyway, I’m about to reach the end of my very first entry. I look forward to interacting with more smart people around here. And, I love making friends, so please let me get to know you 🙂

    All the best.

    Carolina.